Sulbing started with the opening a store in 2013 and has established itself as
a leading bingsu brand representing Korea.
As a pioneer in the domestic dessert culture, it has achieved success in franchising the bingsu brand.

Sulbing has established its value by developing creative and innovative menus using traditional Korean ingredients
and providing a space that all generations can enjoy together.

Additionally, starting in 2024, Sulbing has announced its full-scale entry into overseas markets in collaboration with UCK Partners, expanding its presence as
a global brand, focusing on North America and Southeast Asia.